Have you ever wanted to work for a company doing something truly incredible, disruptive and working for the greater good of planet Earth? Well, here is your chance. Intelligent Growth Solutions (IGS) is a fast growing innovative Agritech SME changing how the world does farming. Their leading edge indoor vertical farming towers allow IGS to control the weather and grow a range of plants, crops, fruit and herbs simultaneously at optimum conditions anywhere in the world.
Employing over 130 staff, and set to double this year, between sites in Edinburgh, outside Dundee and Inverkeithing in Fife, we are starting to sell vertical farming towers globally. We are currently scaling up our inhouse and external marketing function and capabilities and we need to recruit a Demand Generation Lead (DGL) that will cover Europe. This person will be based from Edinburgh with hybrid working from home options.
Reporting into the CMO, the Demand Generation Lead is responsible for designing and executing all demand generation campaigns in the region. Specifically, this is split into three distinct areas, in order of priority: ABM (account based marketing) demand generation for tier 1 customers, “Segment Broadcast” demand generation for future tier 1 clients and broadcast/inbound demand generation for tier 2 / broader stakeholders.
The role will work closely with Product Marketing and Brand Marketing teams to guide the production of required content and ensure Campaign briefs (Campaign Briefs are the responsibility of the DGL) flow from GTM strategy and are supported by Digital, Social, PR and Event activity in region. Other key responsibilities include:
Externally this role will work with and be responsible for the output from all Regional Demand generation agency support.
This role requires close management of budgets and ongoing costs. ROI reporting is a key responsibility of this role.
All campaigns and resulting MQL will be managed through Hubspot, the DGL is responsible for accurate use and reporting (overall Hubspot admin and efficiency sits with the Brand team).
Support the sales team as the develop MQLs through our pipeline
We are looking for proven Demand Generation Marketing Executives / Professionals or Marketing Campaign Managers educated to degree calibre and ideally CIM qualified. We would especially keen to hear from candidates who have helped scale the marketing and indirectly client acquisition strategies and targets for a fast growth high-tech business (either in hardware or software). The role will also suit large corporate demand marketeers happy to “role their sleeves up” and get stuck in. An ability to construct targeted demand campaigns for enterprise / corporate and mid-sized key accounts and clients is paramount.
This represents an incredible opportunity to “give something back” and be part of a culture geared to helping others internally and externally. Your leading base salary is complemented by an extensive benefits package including private medical insurance, great pension, long term sickness cover and 35 days annual leave. Career stability and growth can be taken as a given.
To apply for this role please apply to our inhouse Talent acquisition Manager Bruce Hydes.
