Our produce is of unbeatable freshness and quality, but it’s more than that. We believe that technology can help to reduce the environmental impact of agriculture, which is why we’re at the forefront of rolling out vertical farming in the UK. We’re readying ourselves to partner with some of Britain’s best retailers and food service companies. And we’re ready to tell the world too. As our Marketing Manager that’s where you’ll fit in.
You’re already a Marketing Manager, one who has helped shape and sustain an innovative FMCG brand and worked in partnership with retailers. You’ve accumulated a breadth of marketing experience and are used to – and enjoy – being hands-on. You’ve acted as a project manager for those on-off projects – such as branding – and worked with external agencies. You may be a number two or three in a large company, but you’re now ready to own ‘everything marketing’ in a scale-up: one whose environmental ambitions match your values and beliefs.
Reporting to Matt Walton (our Commercial Director) your key responsibilities and ownership will include:
Creating the annual marketing strategy and budget that supports our commercial sales targets, for presentation and agreement with our leadership team
Partnering with the marketing teams at key retail partners to land both branded and own-label products, championing our brand while balancing that with our partner’s needs
Developing creative and strategic campaigns to support ongoing business growth and partner development
Shaping and leading market research activities using platforms such as Vypr and Kantar, understanding evolving consumer preferences, and presenting market trends and insights
Alongside the commercial team, identify new market segments and opportunities for expansion and growth, and communicate the opportunities such that our wider decision making
Acting as a brand ambassador at events and exhibitions, generating excitement about vertical farming and us, creating physical and digital collateral in support of this
Developing, monitoring, and reporting on the effectiveness of all marketing initiatives and social media activity, providing clear dashboards with insights and recommendations
Leading social media marketing campaigns and creating bespoke and compelling marketing collateral, stimulating public and consumer interest in both vertical framing and us
Posting engaging content across all social media platforms, raising awareness of vertical farming, us and our key partner’s activities
To be successful you’ll have all the bases covered in marketing from writing compelling content to public speaking and from managing external agencies to building partnerships with retailers. We’re highly data-driven in most things we do so although you’ll be a creative thinker, that’s backed up with the analytical skills to back up those thoughts and ideas. It’s a marketing team of one – as you’d expect in a scale-up – and that’ll be you, so you’ll need to be as happy doing social media posts as you are sitting in a strategy meeting with one of our partners.
Of course, we know there may be times you may need external support, particularly for specialist one-off projects – such as branding. We’re okay with that, within budgets of course! And finally, we are a small friendly team, keen to learn from each other and you’ll be keen to play your part in that.
If you’d relish the opportunity to help build our brand and partner ‘universe’, and you have a portfolio of marketing success that you’d be excited to share with us, then we really should be talking.
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